[Video + Lyrics] Postback 2018 Opening Act | Peter Hamilton & the Fine Tuners

Peter Hamilton and the Fine Tuners opened Day 1 of #Postback18.

Opening our annual marketing conference with a musical act has become a yearly tradition, thanks to opera-singer-turned-TUNE CEO Peter Hamilton. In years past, those musical acts have kicked off Postback with a bang — literally. (See here and here for proof.)

Postback 2018’s opening number was another one for the books, but for a different reason. Peter and the Fine Tuners, his band of talented TUNE employees and friends, treated the crowd to a rendition of “Down in the Valley,” a song by local Seattle band The Head and the Heart. While just as catchy and martech-inspired as years past, this year’s performance represented the more reflective, measured mood that has permeated the industry following everything that’s happened in marketing and advertising over the past year.

You can watch the full performance here, or just hit play on the video below.

“Down in the Valley” lyrics

I wish I was a slave to an age-old trade
Like writin’ up creative and runnin’ display

Lord have mercy on my data-driven ways
Lord have mercy on my data-driven ways

Call it driving performance
Call it real ROI
But it don’t make no difference if the budget runs dry

‘Cause it all ends in clawbacks if you cheat or if you try
Yeah, it all ends in clawbacks if you cheat or if you try

Over and over and over again
Testing over and over and over again

Oh-oh
Oh-oh-oh-oh
Oh-oh
(x3)

And now there’s GDPR, yeah it’s a big deal
Gonna need consent for any data sharing
Down in the terms and conditions showing
All of the ways that you can opt out safely
These are the pages you should always scroll
These are the terms that you did not know

I am on my way, I am on my way
I am on my way, just to be compliant

Oh-oh
Oh-oh-oh-oh
Oh-oh
(x2)

[spoken] 
Thank you all for coming, makin’ it all this way
I see you here, you’re ready to learn and play
I see your face in the crowd, yeah, you came
You’re here to grow and to build new business out
There’s a reason you’re here, and it’s this
You’re here to grow and to find new partnerships

Oh-oh
Oh-oh-oh-oh
Oh-oh
(x2)

We have made it here, we have made it here
We have made it here, we have come to Postback

Drivin’ value, with more channels
Usin’ all the latest in big data science
Down in the data, with audiences
These are the places you will find me mining
These are the places you will always go
These are the outcomes you will always grow

We have made it here, we have made it here
We have made it here, we have come to Postback

[crowd call] 
We have made it here, we have made it here
We have made it here, we have come to Postback
(x3)

Drivin’ value, with more channels
Usin’ all the latest in big data science
We’re not in the Valley, we’re in Seattle
Gonna take some time, look at the bigger picture
We will define what marketers must know
You have come for more than just a show

I’m glad you made it here to Postback today
Lord have mercy as we party for two days

Catch Up on All Things #Postback18

To hear more about how TUNE views the industry today and how we’re helping to solve the problems of marketers and their customers, watch our CEO’s opening keynote here.

You can also read highlights from the conference: Day 1 Recap | Day 2 Recap

Check back for more #Postback18 content in the days and weeks ahead.

Postback, TUNE’s annual marketing conference, just wrapped up its sixth year in Seattle. We had a blast planning and packing the venue with the brightest minds in the industry for our best content lineup yet. Our attendees never cease to inspire and impress: from tactical guides on mobile metrics, to exploring ways to measure OTT, to discussions about the evolution of affiliate management and influencer marketing, to keynotes on the ethnography of ad tech and the morality of comedic scam-baiting, they brought new perspectives, relationships, and ideas to 2018’s event. Learn more about #Postback18 and past conferences at https://www.tune.com/postback/.

Author

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.