Sheridan Marketing & Consulting is a boutique partner agency helping brands grow through active affiliate management and facilitating relationships with an eclectic group of top-notch publishers. Read along as owner and founder Devin Sheridan shares the details about his new company.
Q: Can you give us a high-level overview of Sheridan Marketing & Consulting?
A: After 10 years in the affiliate and partner marketing space I recently decided to launch my own agency. My goal with Sheridan Marketing & Consulting is to continue doing what I do best — connecting advertisers and publishers and fostering meaningful, mutually beneficial partnerships. We match our approach to our clients, pride ourselves on white glove service and building long-term, lasting relationships.
Q: What are the top ways you promote brands?
A: We believe that one size doesn’t fit all when it comes to brand promotion. We pride ourselves on tailoring our promotional methods to complement a brand’s existing marketing channels, ensuring incremental growth. We work with highly curated partners across the marketing spectrum including programmatic display, rewarded traffic, email marketing, curated content creation, card linking, affinity marketing, CTV, retargeting/on-page abandonment, and more.
Q: What is the total reach of your audience?
A: While the specific number can vary depending on the project, our extensive network of publishers and partners allows us to tap into an audience of millions across various platforms and verticals.
Q: Which verticals perform the best with your company?
A: While we love working with clients across many verticals, we have the most experience in lifestyle products and apps, health and wellness, insurance, and B2B.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: We are a new agency — just launched in August — but already we have helped drive over 5,000 sign-ups for a large membership organization’s rewards program and helped a health food brand drive over 2,000 sign ups for their recipe newsletter.
Q: What’s something unique about Sheridan Marketing & Consulting?
A: What truly sets Sheridan Marketing & Consulting apart is our dedication to fostering authentic, meaningful partnerships. Our goal is to cultivate relationships that are both profitable and sustainable, ensuring long-term success for both advertisers and publishers.
Q: Any industry trends or insights to share with brands?
A: One noticeable trend is the diversification of affiliate marketing channels. Gone are the days when affiliate marketing solely revolved around blogs and coupon sites. More and more brands are expanding their affiliate strategies to include partnerships with content creators, CTV/OTT, podcasts, and on-page optimization partners. This diversification allows brands to reach audiences in more organic and authentic ways, leading to increased trust and stronger customer relationships.
TUNE customers can request an introduction to Sheridan Marketing & Consulting directly in the TUNE Marketplace section of their platform.
Author
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.
