TUNE Marketplace Partner Spotlight: LUX Rewards

LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America. With an agile, tech-first mindset and a dedication to delivering value, LUX has been able to build enterprise partnerships with some of the largest financial services companies in the world. LUX helps enterprises like international banks, airlines, and employee perks programs to aggregate and organize offers that resonate with their audience. In addition, they enable enterprises to create engaging partner programs with their technology.

Read on to find out if this CLO partner is right for you!

Q: Can you give us a high-level overview of LUX Rewards?  

A: We feature leading advertisers (Blacklane, Just Eat, Zoom) in front of an audience of 50+ million cardholders, via our partnerships with banks (20 million U.K. and U.S. Mastercard SME cardholders, PNC Bank), airlines (British Airways), and employee benefit platforms (NextJump and more).

Q: What are the top ways you promote brands?  

A: The top ways we promote brands:

• Mastercard SME Business — 20+ million high-spending U.K. and U.S. SME business cardholders including owners, directors and key decision makers, that spend $1 billion or more on business goods and services annually.
• PNC Bank — the fifth largest bank in the U.S., with 13 million cardholders.
• CashApp — the third most downloaded app in the U.S. with 88 million users. CashApp has seen a 98% retention rate, and 55% of its users don’t bank with any other financial institution.
• Various other banks, airlines and employee benefit platforms across the United Kingdom and United States.

Q: What is the total reach of your audience?  

A: Collectively, more than 50 million cardholders, and growing!

Q: Which verticals perform the best with LUX Rewards?  

A: Our top verticals:

• B2B SaaS Tools & Software
• B2B Goods & Services (printing, gifting, entertainment, hardware, travel)
• Nationwide B2C Retail brands (including stores)

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: NordVPN:

• £431,160 — total CLO spend driven
• £63,100 — total CLO spend driven last month
• Doubled monthly CLO transactions through our publisher channels in the campaign’s first six months

Selfridges:

• £4.04 million — total CLO spend driven
• £431 average transaction value
• 34% six-month increase in average transaction value across our channels

Q: What’s something unique about LUX Rewards?  

A: LUX Rewards is the exclusive partner for the Mastercard SME business rewards program. This gives access to a very hard-to-reach group of high-spending business cardholders — something many CLO providers do not have access to.

This fits within LUX Rewards’ wider positioning as a CLO provider with the ability to target high-spending and affluent cardholder segments beyond business customers, including airline customers in the British Airways Executive Club, and American Express cardholders with triple the regular customer’s average transaction value.

Q: Any industry trends or insights to share with brands?  

A: CLO is massively taking off in the affiliate world, as an alternative method in driving traffic both in store and to online stores. Our experience at affiliate events looks something like:

• Two years ago when we turned up, we had a few conversations with people that were familiar with CLO, but for the large part, most affiliate managers had still not heard of the concept.
• Last year, around half of the affiliate managers we spoke with had heard of CLO, but it was a relatively new concept.
• This year, we arrived in LUX gilets and affiliate managers recognized the brand and hunted us down to talk about CLO, with budgets in mind and collateral ready to go!

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TUNE customers who are interested in working with LUX Rewards can request an introduction directly in the TUNE Marketplace. Questions? Click here to chat with one of our experts.