Founded in May 2024, WeCompare is a new consumer-facing comparison platform from Wag! Group. Wag! is most well-known for its on-demand dog walking app, which launched in 2015. Since that time, the brand has continued to grow and expand its offerings for the modern U.S. pet household. Backed by the expertise and technology at Wag!, WeCompare is a comparison platform providing users with an easy way to compare quotes for pet and auto insurance, with plans to expand into other verticals like home, travel, and life. Read on to discover more about this new player in the insurance comparison industry!
Q: Can you give us a high-level overview of WeCompare?
A: WeCompare is your go-to place for the best deals in insurance and the information you need to make a great decision. As well as that, our mission is to make it a quick and easy process. Gone are the days of filling out huge, frustrating online forms — at WeCompare, you can get a quote for pet insurance, auto insurance, and more in less than 60 seconds. It really is that simple!
Q: What are the top ways you promote brands?
A: We curate the best deals for consumers and help find consumers right at the point of a purchasing decision.
Q: What is the total reach of your audience?
A: 700,000 — 1 million per month.
Q: Which verticals perform the best with WeCompare?
A: Presently we are in auto insurance and pet insurance with more categories to come.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: We are the largest lead generator in the pet insurance space.
Q: What’s something unique about WeCompare?
A: We initiated in the pet space building scalable technology that provides pet parents a quote from multiple carriers in seconds. We haven taken that infrastructure and added a 21-year industry executive, and are now looking to scale quickly into other verticals, beginning first with auto insurance.
Q: Any industry trends or insights to share with brands?
A: We are brand new in the space but lead by industry vet John Challis, who began in the lead generation space in 2003 with a career spanning stops at LendingTree, QuinStreet, Natural Intelligence, and more.
TUNE customers who are interested in working with WeCompare can request an introduction through TUNE Marketplace.
Author
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.
