AddShoppers was established in 2011 to create and acquire digital assets that save shoppers time and money, with the goal of creating a seamless connection between e-commerce brands and their customers. Their SafeOpt platform enables users to receive exclusive, verified offers from thousands of participating brands. It’s designed to enhance the shopping experience by providing time-saving solutions, eliminating the need to manually hunt for discounts.
Read on to see if AddShoppers could be the right partner for your business goals!
Q: Can you give us a high-level overview of AddShoppers?
A: SafeOpt by AddShoppers is a revenue recovery platform specifically created to maximize conversions and decrease customer acquisition cost. By leveraging our proprietary network of 200+ million U.S. shoppers, we are able to identify more of your site traffic and serve verified offers directly to high-intent visitors that didn’t convert while on your site, even if they are completely anonymous to you. Each qualified shopper receives a SafeOpt email with a dedicated offer to help drive them back to your store. Ultimately, SafeOpt helps thousands of brands win back lost revenue and build loyal customer bases by turning browsers into buyers.
Q: What are the top ways you promote brands?
A: Direct to inbox offers via email.
Q: What is the total reach of your audience?
A: 200+ million U.S. shoppers in our platform.
Q: Which verticals perform the best with AddShoppers?
A: We do really well for all traditional e-commerce brands that have a shopping cart on their site. Some of our top verticals are apparel and accessories, home and furniture, jewelry, and health and wellness.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: Here are three case studies:
Q: What’s something unique about SafeOpt by AddShoppers?
A: SafeOpt by AddShoppers takes on a lot of ownership on behalf of the brand. When we send out our offers, they come from our domain instead of the brand’s, helping to keep their internal emailing strategy separate and intact from unsubscribes or spam complaints.
Q: Any industry trends or insights to share with brands?
A: Average conversion rates continue to float in the neighborhood of about 2%. This means 95–99% of all site traffic fails to convert. Typically, only 3–5% of site visitors sign up to receive brand emails.
This is the current gap we see in the market and in most brands’ tech stacks. Brands are looking for a way to get directly to the inbox of unknown and anonymous visitors while staying compliant. SafeOpt wants to help fill this gap for them!
TUNE customers interested in working with AddShoppers can request an introduction directly in TUNE Marketplace.
Author
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.
