As we head into the madness of holidays, gift giving, travel, and possibly too much time with in-laws, it is also a time of reflection on all that has transpired in another crazy year.
We’ve seen some big shake-ups in the affiliate world over the last 12 months. The changing economy has also changed consumer behavior, resulting in advertiser spend diminishing in certain areas and drastically increasing in others. Google has, yet again, stirred up some of the top partners in the industry. The third-party cookie survived another year. And it seems like the words “influencer” and “partnership” have been used no less than 50 million times to describe 100 million different business strategies.
Once again, the only constant in the world of affiliate is that of ongoing innovation and evolution — or, in other words, change.
2024: The Year of the Marketplace
Here at TUNE, we’re happy to say we’ve been doing some innovating of our own!
In 2023, we launched what was then called the TUNE Network based on advertiser, agency, and partner demand for a single place within the TUNE ecosystem to both discover and be discoverable.
In 2024, we’ve seen that user base continue to grow and new partnerships take shape. We’ve also received lots of valuable feedback, which has helped us to hit a few milestones and release several enhancements and improvements over the past 12 months:
- The number of advertisers and partners who have joined more than tripled in 2024, as did the number of active partnerships
- Rebranded from the TUNE Network to the more apt TUNE Marketplace
- Added carousel banners in the Marketplace and in-platform placements to drive greater partner awareness
- Established a Partner Presentation knowledge sharing series, inviting top partners to present to our in-house teams
- Onboarded key industry-leading publishers, networks, and brands
It has been a great year, but we’re not done yet.
What’s Ahead in 2025
As we look to 2025, there are still some elite partners on our wish list (you know who you are!), and we’re eager for the next round of real-world user feedback from our Marketplace users. We are off to a great start, but we know that there is still some work to be done.
For the advertisers out there: What does your ideal TUNE Marketplace look like? Do you prefer a more curated experience with less noise and only the partners you need? Are you hoping for more partners that best match your vertical, or perhaps your payout type?
For the partners out there: What does your ideal TUNE Marketplace look like? More responsive advertisers? On-time payments? Easy to scale? We want to know, so don’t hesitate to send us feedback in the platform or email us your thoughts at [email protected].
The TUNE Marketplace is still young and agile, and our teams are eager to meet your needs. Help guide our product and process as we continue to build out the TUNE Marketplace to be the best solution for your business needs.
If you are a partner looking to get started with the TUNE Marketplace, please start with the application form below. There is no cost to join, and potential partnerships await!
Apply to join the TUNE Marketplace
https://mkt.tune.com/TUNEMarketplaceApplication.html
Author
Blake Cantrell is the VP of Partnerships at TUNE and is a firm believer that transparent partnerships are what make businesses of all types successful. As a husband and father of two young boys, Blake is a master of setting proper expectations, negotiating, and concise, action-driven communication. When not online, Blake can be found making guitars in his garage, mountain biking, or exploring new countries with his family.
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