Robert Scoble Talks About Advertising in the Age of Context

Robert Scoble was in Seattle this week to interview interesting Pacific Northwest startups. I met up with him outside Mozcon, where he interviewed me about mobile advertising and affiliate marketing.

While he was in town, Robert also spoke at a couple of events about some of the themes in his upcoming book, The Age of Context. Robert sees the convergence of wearable devices with always-connected sensors, cloud-based databases, contextual SDKs, and a maturing in social data as the beginning of a new age of computing. In his view, the context of what you’re doing, where you’re doing it, and who you are doing it with will play a big role in the way our devices interpret the world.

Naturally, I was curious about how this new world of contextual computing will change advertising. The interview below is the result of a great conversation about the future of advertising in a context-rich world where our devices have a better understanding than we do of where we shop and which brands we like.

Author

A digital marketer by background, Peter is the former CEO of TUNE, the enterprise platform for partner marketing. In 2018, he sold TUNE’s mobile measurement product to Branch, unifying measurement and user experience. He led TUNE’s efforts to bring better management technology and automation to marketing partnerships, across affiliates, influencers, networks, and business development relationships. Follow @peterhamilton