TUNE Expands Global Footprint

India a Priority Market in 2015. HasOffers by TUNE Clocks Triple-Digit Growth in India, Focuses More Resources in the Region.

TUNE today announced impressive growth numbers for the India market, solidifying its leadership position as the preferred partner for ad networks and advertisers in the region. TUNE recorded over 110% increase in sales worldwide last year and more than a 250% increase in its business partnerships in India. TUNE is currently associated with over 300 leading ad networks and advertisers in India, including Snapdeal, eBay India, inMobi, Tyroo, ShopClues, CouponDunia, Komli, MakeMyTrip, Cleartrip, Vdopia, and hundreds more.

Globally, 2014 was the year of remarkable growth for TUNE. The company witnessed an increase in revenues to $40 million in 2014 after revenues of $19 million in 2013, added over 150 employees to its team, expanded its physical footprint from three offices to seven offices across the world, and embraced the new brand identity from HasOffers to TUNE.

Cameron Stewart, General Manager, HasOffers by TUNE, said “The growth and response TUNE has seen globally has been incredible over the last 12 months, and India has been a big reason for that. We are well positioned to cater to the needs of international ad networks and advertisers by empowering them with tools that no other company can provide. The potential in India is unprecedented, and I’m extremely optimistic about TUNE’s future in this region.” He added, “We are delighted to participate in the New Delhi chapter of ad:tech for the second consecutive year and confident that it will provide us with an opportunity to connect with prominent industry leaders.”

TUNE is partnering with ad:tech New Delhi from 19-20 March 2015 as the Bronze and Pubcrawl sponsor and will be present at booth #15 & #16. On March 19, the company will also lead the think:tech session on mobile marketing, where Cameron Stewart will share his thoughts on an effective mobile marketing campaign, the latest tips and tricks for gaming, mobile commerce, utility, paid apps, and free to play.

In addition to ad:tech New Delhi, TUNE is also hosting a mobile marketing leadership and networking event in Delhi/NCR on 18 March 2015 with industry frontrunners such as InMobi, Flipkart, eBay India, Tyroo, Seventynine, Komli, and Madhouse India. This half-day session in Gurgaon will bring together the best and brightest in the industry to discuss the ever changing mobile marketing space and how leaders are utilizing the power of mobile marketing.

Nitin Aggarwal, Senior Marketing Director at ShopClues said, “TUNE builds state-of-the-art technology that is very relevant for Indian enterprises, like ShopClues, that are riding high on the mobile wave. We are impressed by the merits of the product and the supportive account team and have benefited significantly from the partnership. Since implementing the solution, we have seen a significant increase in app installs and clicks, positively impacting the traffic and sales that come in through our mobile platform.”

HasOffers by TUNE has witnessed remarkable growth in India over the last  year. HasOffers currently works with over 160 ad networks in India and has seen its performance increase by 180% year over year. The HasOffers team plans to double its focus on the India market by deploying dedicated resources on the ground in 2015.

Sameer Parwani, CEO of CouponDunia, said “We continue to be inspired by TUNE, both from a company standpoint and through its powerful suite of solutions. CouponDunia has been a TUNE customer for the last couple of years, and we have found its products to set the standard for the industry. TUNE is truly a one-stop shop for networks and advertisers with its variety of features, prompt customer support, and universality of usage by our partners. TUNE has been hugely instrumental in helping us grow our business.”

TUNE plans to extend its India support with the help of its Korea and Tel Aviv team, which directly services its clients in India.

Author

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.