Mobupps Builds and Manages Mobile Partnerships With TUNE [Case Study]

Mobupps is a longtime TUNE customer that runs a mobile advertising platform connecting publishers and advertisers. The company manages two solutions: for advertisers, they run user acquisition campaigns; and for publishers, they help to monetize existing users.

We spoke to Yaron Thomson, CEO of Mobupps, at this year’s Postback conference to learn how TUNE helps them to do more with their mobile performance-based partnerships, and do it worry free.

“We needed a platform that could connect our publishers to our advertisers in the most efficient way possible. … The API that TUNE provides is very stable, very easy to use, and it’s the market standard for supply and demand partners. So it’s pretty easy for us to go on to the market and tell [partners], ‘OK, we are TUNE-integrated, we are using the TUNE API,’ and to connect to different partners — both sides, demand and supply.”

– Yaron Tomchin, CEO

You can watch the full Mobupps testimonial below.

Not a video person? Here are just a few of the perks of working with TUNE that Yaron highlights in his video:

• The platform is intuitive, and was easy to implement: “It was pretty easy, because the system is pretty user-friendly.”
• Global 24/7 support and a reliable local team help his colleagues worry less: “We’re an Israeli company, so we have the Israeli TUNE team that can support us here. … TUNE support is one of the fastest support [teams] I ever saw.”
• TUNE is more than a technology provider: “We love the team — we have personal connections. … The human factor is really important.”
• Mobupps trusts the TUNE roadmap: “I see that they have a really good strategy on developing the platform and technology in the future.”

Head to the TUNE Customer Success page to check out more case studies and success stories. You can also find more video testimonials on our YouTube playlist.

Author

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.