Insuring Success: Gabi’s Affiliate Program Takes Off After Switching to TUNE [Case Study]

If the past year and a half has taught us anything, it’s how to shop around online. Companies around the world have stepped up to help, allowing consumers to easily find what they’re looking for and compare costs. 

Gabi is one of those companies. An online insurance broker and “agent,” Gabi offers a free tool for comparing home and automotive insurance providers to find the cheapest rate available. With millions of individuals driving less and working from home more, Gabi’s potential audience was the biggest it had ever been. 

Yet it seemed like the company had hit a snag. After launching an affiliate program in 2018, Gabi realized their setup was inefficient and expensive. They were using a combination of an in-house platform and a network, which turned out to be less flexible and more costly than they thought. Realizing that what they needed was a technology-first solution that could be an unbiased source of truth, in 2020, Gabi transitioned their affiliate program to the TUNE Partner Marketing Platform. 

Today, Gabi runs the majority of their affiliate program on TUNE, and it’s easy to see why. Since switching to TUNE, Gabi has boosted total monthly conversions by more than 150% and grown their partner program by a whopping 377%. TUNE’s advanced payout tools and customization features give Gabi the flexibility they need at scale they couldn’t achieve before, all for a predictable, SaaS-based price. But that’s not even the best of it. 

To see more results and how Gabi achieved them with TUNE, download the full case study. 

Author

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.