How to Use Three AI Tools for Influencer Marketing

There’s no denying it: artificial intelligence is here to stay. And it’s disrupting almost every area of marketing you could think of, including the world of influencer marketing. As social media platforms and trends shift, the content creation process shifts with them. This change is nudging digital marketers to investigate AI-powered tools like ChatGPT, Claude, and Midjourney to expedite and optimize their daily tasks. We’ve been investigating ourselves, with mixed results — so if you’re determined to add AI to your influencer marketing strategy, just know it’s not a plug-and-play solution. It takes time, testing, and a clear idea of the relevant tactics and desired outcomes to succeed.

Sound good? Great! Let’s dive in.

How to Use ChatGPT, Midjourney, and Claude for Influencer Marketing

AI is on the rise across the board. Influencer marketing is no exception:

• According to a recent report by Influencer Marketing Hub, 63% of marketers plan to increase their influencer marketing budget in the next year, with AI tools being a key area of investment.
• In the same report, respondents identified three main uses for AI in influencer marketing: influencer identification (64%), content discovery and distribution (13.3%), and fraud identification (5.6%).

Here are a few ways that you use AI tools in your influencer marketing today.

Use ChatGPT to Identify Influencers

Identifying the right influencers to partner with is a critical component of any successful influencer marketing campaign. ChatGPT, developed by OpenAI, is a powerful language model that can assist in various aspects of partner discovery and recruitment for influencer marketing. Because it has access to the internet (unlike some AI models), ChatGPT can search relevant sites and social media platforms for you, saving hours in your search for the right partners.

Try using ChatGPT and similar AI-powered tools to search the internet for influencers who fit your ideal profile. Provide your marketing guidelines or website, then ask to identify the influencers that align with your brand’s values, target audience, and marketing objectives. You can also ask ChatGPT analyze large datasets of social media activity, content performance, and audience demographics. Or ask it how best to ask it to find influencers; starting with the right prompt is key, so why not prompt it to provide the right prompt? The options are only as limited as your creativity!

Keep in mind that any data you give to ChatGPT could be shared with OpenAI or others. If you routinely work with sensitive data, consider using the paid version or a different model.

Use Midjourney to Generate Content and Ideas

Influencer marketing is not just about finding the right partners; it’s also about creating engaging, high-quality content that resonates with their followers. AI tools like Midjourney, an image generator, can be used to generate and iterate stunning visuals, while ChatGPT and Claude can help craft captions, scripts, and even entire content strategies.

A few examples of how AI can help in the content process:

• Design Inspiration: Prompt Midjourney with the subject, tone, look, and feel you’re going for in a campaign and let it brainstorm visual directions for you.
• Asset Creation: Generate graphics, banners, and other assets that influencers can use in their content. (Watch out, though: AI tools are still getting the hang of letters, and they often can’t spell worth a lick. Check your images for any text that’s generated, or create images without text and add it in post. There’s nothing worse than an AI-generated ad that spells words wrong or includes letters that don’t exist.)
• Scriptwriting: Use ChatGPT or Claude to generate scripts or script ideas for influencer videos and podcasts that resonate with a specified target audience.
• Social Media Posts: Create on-brand captions and posts that influencers can use across their platforms.

By automating these creative tasks, you can free up your influencers to focus on what they do best: building authentic connections with their audience.

Use Claude to Analyze and Optimize Campaigns

Measuring the success of your influencer marketing efforts is crucial for making informed decisions and optimizing future campaigns. AI-powered analytics tools can provide in-depth insights into key performance indicators (KPIs) such as reach, engagement, conversions, and return on investment (ROI).

Claude, an AI model from Anthropic, is designed to assist in complex decision-making processes. Unlike ChatGPT, though, Claude is designed to be self-contained, which means it won’t access the internet when forming a response. You’ll have to provide it with any relevant data you want to analyze. Luckily, this is as easy as uploading documents or images directly in your chat.

If you have large datasets you want to analyze, Claude is your go-to tool. Here are a few ideas on how to get started:

• Influencer Selection: Analyze engagement metrics, audience demographics, and content relevance to select the most effective influencers.
• Performance Tracking: Monitor influencer content performance over time, identifying which messages, formats, or topics are driving the most engagement and conversions.
• Sentiment Analysis: Claude can analyze audience sentiment towards influencer content, helping you refine your strategy for better results.

By leveraging these advanced data analysis capabilities, you can gain a deeper understanding of what’s working, what’s not, and how to fine-tune your approach for maximum impact.

How to Navigate the Ethics of AI in Influencer Marketing

Ensure Transparency and Authenticity

The rise of AI in influencer marketing has raised important questions about transparency and authenticity. As you explore these tools, it’s crucial to maintain clear communication with your influencer partners and their audiences about the use of AI in content creation or campaign management. Not everyone is on the AI train, and that’s OK. Transparency will help build trust and preserve the integrity of your influencer marketing efforts.

Address Bias and Fairness in AI-Driven Decisions

AI algorithms can sometimes perpetuate or amplify existing biases, which can have significant implications for your influencer selection and campaign management. It’s essential to actively monitor your AI-driven processes for potential biases, and to take steps to ensure that your influencer marketing strategies are fair, inclusive, and representative of your target audience.

Stay Informed About Evolving Regulations and Best Practices

The use of AI in influencer marketing — and digital marketing as a whole — is a rapidly evolving landscape. New regulations and best practices emerging regularly. As you incorporate AI into your strategies, stay informed about industry guidelines, legal requirements, and emerging ethical standards to maintain compliance and build trust with your stakeholders.

Your AI-Powered Future Is Waiting

In influencer marketing and so many other areas, AI can help you unlock new levels of efficiency, creativity, and performance. From identifying the right influencers to automating collaboration workflows and optimizing campaign strategies, the integration of AI-powered tools like ChatGPT, Midjourney, and Claude can help you deliver exceptional results. Just remember to prioritize transparency, fairness, and ethical best practices to maintain the trust and loyalty of your influencer partners and their audiences.

Successful influencer marketing is all about building genuine, long-lasting relationships. AI can assist in this process, but it can’t totally replace the human component. Focus on how you can use AI to enhance your relationships with influencers, not automate them, and you’ll go far.

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Want more info on making the most out of your influencer marketing efforts? Download the Influencer-Affiliate Blueprint e-book, our in-depth guide on how to build high-ROI creator communities.