With over 14 years of experience in affiliate and performance marketing, the team behind item8 is well acquainted with HasOffers by TUNE and seized an opportunity to provide even more tools to help performance businesses succeed. Their motto? Businesses should be focusing on performance, not paperwork.
Specifically, the team at item8 designed their offering to enhance HasOffers customer relationship management (CRM) capabilities, billing processes and financial analytics to deliver even more value to performance-focused customers. Trusted by global leaders such as Unilead and Mobupps, item8 seamlessly builds upon HasOffers via a new Integrator API.
The Integrator API expands upon existing functionality that TUNE’s technology partners utilized previously via the Network API, but with the added benefits of:
- Increased data security and control over the integrators’ access to HasOffers customers’ data.
- Improved integration and client platform stability due to enhanced API rate limiting practices.
- Decreased time-to-market for integrators with quicker than ever integration capabilities, and for HasOffers clients selecting technologies to utilize in tandem with their HasOffers platform.
Security
Existing HasOffers Network API endpoints are now wrapped in an OAuth2-powered authentication and authorization layer. This layer limits access by network ID and by API endpoint (controller and method), and doesn’t require full access to network accounts, ensuring technology providers are able to provide a high-level of service while simultaneously protecting mutual client data security.
“We know that data security is one of the most sensitive questions for networks. It was very important for our customers to have better control on how we access their data. With the new HasOffers Integrator API, our customers are able to choose if we have read-only or read-write access to their HasOffers instance, and can even specify any custom scope of API methods that should be allowed. This level of flexibility is a huge win for both us and our clients,” says Igor Kuznetsov, CEO and Co-founder of item8.
Stability
The new authorization layer also tracks API rate limits for the integrator’s account, rather than the holistic network API account. Therefore, using the Integrator API avoids consuming network account API rate limits, which provides much more stability to integration partners.
“Another positive point for us was that the new Integrator API isn’t using the API calls limit of the Network API, which can be overloaded by several third-party systems depending on what tools our customers are using,” said Kuznetsov. “Thus, our synchronization tasks work with much better stability than before.”
Time-To-Market
Ultimately, the end goal of this new offering is to enable to right partnerships form between HasOffers customers and technology providers.
“The faster these relationships develop, the faster HasOffers customers will realize the benefits of using these tools, and the faster best-in-class technology providers can meet the needs of an ever-evolving industry. That’s why we designed the Integrator API to not only be incredibly easy and quick to implement, but also to increase transparency and trust between our clients and integrated tech partners. We are thrilled to be bridging the gap between great advertising partners and great technology providers.”
—Alex Dent, Director of Innovation at TUNE
“It took us only a few days to implement the Integrator API,” said Kuznetsov. “The implementation definitely removes all obstacles for networks to try using item8 as their CRM and Invoicing solution.”
Want to provide your technology to HasOffers customers via our new Integrator API? Learn more here.
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.
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