Advertising

New Language Around IDFA Delivers Much Needed Clarity to the Mobile Advertising Industry

Becky Doles April 11, 2014

Mobile Ecosystem

Is Your App Loved? Find Out with Apptentive’s New Love Index

Becky Doles March 25, 2014

Leadership Perspectives

Top 4 Things To Learn From Your App’s Competitors

Becky Doles March 17, 2014

Attribution

Cohort Reporting 2.0 for MobileAppTracking

Becky Doles March 14, 2014

Advertising

Apple Includes Updates to iAd in 7.1 Release

Peter Hamilton March 12, 2014

Attribution

Install Assists and Overlap Rankings

Becky Doles March 6, 2014

Attribution

Normalizing Measurement of App Installs

Becky Doles March 3, 2014

Mobile Ecosystem

Q&A: Mobile Apps and Loyalty

Becky Doles February 24, 2014

Advertising

Motion Ads: A New Mobile Ad Unit to Change the Game?

Peter Hamilton February 5, 2014

Mobile Ecosystem

2013 Holiday App Season in Review

Becky Doles January 31, 2014

Advertising

Living in The Now Is No Way To Maximize Your Mobile Marketing Budget

Becky Doles January 27, 2014

Advertising

Top Tips for Monetizing Mobile Display Advertising

Becky Doles January 22, 2014