Acquisition & Engagement

App Developer Conversations: How Twitter Cards Can Improve Your Inbound App Marketing

Becky Doles

As app marketers, we’re constantly on the lookout for the best ways to market your app. Recently, Twitter released an update to their Twitter Cards program, which allows app developers to insert content into tweets and deep-link to this content.

At a high-level, this turns Twitter into an app distribution service. Now you can leverage your users and their social graph on Twitter to promote your app!

In this week’s App Developer Conversation, we discuss this and how you can best take advantage of Twitter Cards.

Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

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