This weekend I had the opportunity to speak to a Mobile Marketing class at University of Washington’s Certificate in Mobile Business Strategy. It was an hour and ten minutes or so of good content and great questions.
The content all focused around introducing the audience to organic app marketing and app store optimization. It included an overview of the topic, high level strategy, and a nitty-gritty example of exactly how to optimize your presence in the app store.
Below are the slides for everyone’s enjoyment.
If you have any questions or comments about any of the material, leave a comment and I’ll address any or all of it.
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.
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