Acquisition & Engagement

5 mobile app marketing tips: Counting cards in the App Store casino

Becky Doles

I’ve long wondered about the App Store Gold Rush meme, where media, developers, and users alike all equate success in mobile apps to success in a gold rush. There’s certainly some truth to that statement: early entrants into the stores had easier access to the Top Apps rankings, and that led to early success. But, as I’ve written:

Being an early entrant isn

Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

Leave a Reply