3 things marketers and ad networks care most about

Congrats! You have established your own network. You went through the tedious work of finding partners, affiliates, and even connected with direct advertisers. You started to run traffic and saw the click figures rising. Before you knew it, conversions started to accumulate.

If you are the kind of person who starts their day with coffee and a conversion report, you are in the right place. If you are not familiar with this kind of report, you are in the right place as well.

The truth is, no matter how savvy you are, you probably know that in the performance marketing jungle, knowledge is power. And your partners are your knowledge points.

And to that extent, I have good news: TUNE wants to help you ramp up your knowledge and scale your business.

Being a leading performance marketing company for the past seven years has given us a unique perspective on the things marketers and ad networks have in common when it comes to what they care most about. From our experience with various networks of different sizes and verticals, there are three key factors.

3 things marketers and ad networks care about

1. Superior tracking

Every network needs a robust tracking solution that is easy enough to operate with minimal fuss as well as generate accurate reporting that affiliates can see on-the-go from an app.

How we can help: HasOffers by TUNE was one of the first tracking platforms in the market, founded in 2009. HasOffers evolved with the industry through web tracking to mobile tracking. The cloud-based platform assures you 99% uptime and accurate reporting that gives you instant insight into your campaign performance so you can make real-time decisions based on actionable data.

Aligning with the need to upscale and automate processes, HasOffers has the strongest and most flexible API functionality in the industry, backed by industry-leading customer support. The world’s most successful mobile and desktop networks trust HasOffers to help track performance efforts, optimize campaign metrics, and manage thousands of publishers.

2. Direct and healthy relationships with advertisers and affiliates

The ability to create and maintain direct connections with affiliates and advertisers is crucial. It’s not a secret that a direct advertiser can be the difference between a successful network and a non-successful one. Thanks to the TUNE Marketing Console SDK, we enable networks that run mobile CPI campaigns the ability to connect with the biggest advertisers in the industry.

How we can help: Publishers, affiliate networks, exchanges and various supply-side platforms can enhance relationships with marketers to drive growth across paid and unpaid channels by integrating with TUNE SDK. Any advertiser with the TUNE SDK installed can spend with you immediately and work with you seamlessly.

3. Transparent Data

The ability to view real-time data on clear reports and dashboards as a marketer, and easily pass on links to partners .

How we can help: The TUNE Partner Center is the only dedicated dashboard available for advertising partners to help you manage your campaigns and optimize your day-to-day routine with TUNE and your advertisers.

The TUNE Partner Center is the first and only solution in the mobile ecosystem built specifically for ad partners. The platform acts as a gateway to the TUNE Marketing Console, giving our integrated ad partners complete access to the same data as TUNE Marketing Console marketers — and one easy place to manage, configure, and troubleshoot campaigns.

The TUNE Certified Partner Program is comprised of integrated advertising partners who are committed to upholding unbiased, trustworthy standards in mobile marketing. Marketers gain greater visibility into advertising partners that support best practices — and then connect them with a seamless working experience.

Leverage the knowledge of trusted partners

Your performance — and ultimately, your success — will rely on your ability to connect with partners that will build your knowledge. Ask yourself, “Do my partners help me grow my business?”

For more information about TUNE’s solutions for partners ecosystem, check out TUNE Connect or contact us at [email protected].

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Author

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.