22 Questions About GDPR We’ll Answer In Our Webinar Next Week

Update: This GDPR questions webinar has already happened, but you still can listen to it right here.

GDPR is coming, and it’s coming fast.

Companies and marketers who aren’t ready yet have just one month to prepare for its May 25th implementation. And given that penalties for noncompliance are severe — a fine up to €20 million or up to 4% of the annual worldwide turnover of the preceding financial year — getting it right is critical.

Which means it’s a good time for TUNE’s latest webinar: the TLDR on GDPR.

It’s going to be a fast-paced webinar, not boring, slow, and filled with legalese. And we’re going to answer 23 top questions marketers have about GDPR.

Yours truly will be moderating, and here is our esteemed panel of experts who will be on hand with the answers:

• Lieke den Ouden, Strategic Project Manager at AppLift
• Meredith Halama, Privacy & Security Partner at Perkins Coie LLP
• Ben Golden, General Counsel at TUNE

And here are the 22 questions we are going to work very hard to get through in our one hour webinar. (Any additional suggestions? Add them in the comments.)

1. GDPR TLDR
   30 seconds or less: what is GDPR?
2. GDPR and disaster
   Will we see companies crash and burn over GDPR? Give examples:
   1. Business model dies?
   2. Exit Europe?
   3. Get fined?
3. GDPR and well-intentioned brands
   Plenty of articles say things like “brands that are already respectful of consumer data don’t need to be worried.” Agree? Disagree?
4. GDPR and “legitimate interest”
   Talking about good intentions … what is “legitimate interest” in a GDPR sense?
5. GDPR and legacy data
   Go-forward changes are always possible. But what about legacy data? Will brands need to re-acquire (or just acquire) consumer consent for everything they’ve done in the past?
6. GDPR and opportunity
   Most of the conversations around GDPR are around risk and compliance. Is this also a business opportunity (and I don’t mean for lawyers)?
7. GDPR and business processes
   Best option: separate business rules streams for European customers and American customers … or one stream for each?
8. GDPR and data partners
   After GDPR, will working with data partners be less likely? Harder to do?
   1. If you still partner with data companies … what questions are you going to ask first?
   2. Can you get indemnified for bad/lazy/incompetent partners?
   3. Third-party data vendors: can they they survive?
9. GDPR certification
   Can you get certified GDPR compliant? Would that be worthwhile?
10. GDPR and proving compliance
    Imagine this scenario: you implement GDPR, but the EU comes calling and thinks you’ve done it wrong. How do you prove compliance?
11. GDPR global expansion
    Obviously, the EU is doing GDPR. But California has a potential ballot initiative to enact GDPR-like privacy rules. Other countries and states may very well follow. What are the odds we’ll see GDPR-like legislation in the U.S.? In the rest of the world?
12. GDPR and hacking
    Imagine this scenario: you get hacked, and customer data is out in the wild. What do you have to do under GDPR, and when?
13. GDPR and verification
    Under GDPR, someone can ask you to delete their data. How can you possibly verify that this is done?
14. GDPR myths
    There are a lot of myths surrounding GDPR. What are some of the most ridiculous?
15. GDPR, AI, and targeting
    Under GDPR, do you have to be able to explain to a user why they’re getting a certain ad or offer? If the offer is the result of machine learning-based targeting — and you don’t even know the answer — how do you enable this?
16. GDPR and programmatic advertising
    PageFair says that GDPR and programmatic advertising are fundamentally incompatible. For example, you need consent for showing relevant ads, for creating a profile based on browsing habits, for seeing if someone interacted with an ad … and so on. Agree?
17. GDPR and European website visitors or app users
    If Europeans happen to use your American or Brazilian  or Chinese website or app, and you don’t intentionally target or monetize them … do you still have to worry about GDPR?
18. GDPR and blockchain
    Blockchain is going to save us from hunger, cancer, war, and stubbed toes, as we hear every day from enthusiasts. Can it fix adtech and martech for GDPR too?
19. GDPR and non-personalized ads
    If GDPR kills personalized advertising (or some fraction of it) then we’re back to contextualized advertising. How much worse (or better!) will it be?
20. GDPR and portability
    GDPR says people own their own data, and it should be portable. What does that even mean … and  CSV end up ruling adtech?
21. GDPR and ONE THING to focus on
    If there was one thing you had to focus on regarding GDPR compliance, what would it be?
22. GDPR and your crystal ball
    When will we see the first penalties? 2018? 2019? June?

If you’re in marketing or advertising, or your company uses prospect and/or customer data, you’re likely affected by GDPR. Join us!

Listen to the TUNE webinar on GDPR here.

Author

Before acting as a mobile economist for TUNE, John built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, he led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. In 2014, he was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers." John lives in British Columbia, Canada with his family, where he coaches baseball and hockey, though not at the same time.