![Perform[cb] TUNE Partner Spotlight for June](https://www.tune.com/wp-content/uploads/2023/06/2023-Connect-Partner-Spotlight-Performcb-1024x472.png)
June’s featured partner Perform[cb] is a leader in the outcome-based marketing industry. Their mission to “Think Bigger” and a streak of exponential organic growth allowed the company to make several strategic acquisitions over the years. Today, they provide marketers and publishers with the unique solutions their businesses need to succeed. Read on to find out how they could help your brand grow today and into the future!
Q: Can you give us a high-level overview of Perform[cb]?
A: Founded in 2002, Perform[cb] is a 7X winner of best in class in the outcome-based marketing industry, offering a comprehensive range of services through our Outcome Engine and affiliate program management. Enabled by proprietary, patented technology that seamlessly integrates with TUNE, Perform[cb] allows marketers to optimize customer acquisition and maximize return on ad spend (ROAS) by only paying for tangible, high-quality customer outcomes.
We work with brands such as Walmart, LendingTree, FanDuel, Robinhood, Capital One Shopping, and Hungryroot to grow their customer base and lifetime value at scale.
Q: What are the top ways you promote brands?
A: Our extensive ad inventory gives marketers access to major and emerging digital channels, such as mobile, search, contextual, display, and pay-per-call (just to name a few), ensuring broad customer reach across the entire buyer journey. We provide brands with flexible payment models tailored to their specific objectives, including CPA, CPL, CPI, CPE, and CPC.
Q: What is the total reach of your audience?
A: We work with a diverse range of clients, spanning small businesses, mid-sized companies, and enterprise brands across various industries and niches. With our versatile solutions, we cater to the unique growth needs of each brand, whether it’s providing strategic support for individual campaigns or full-funnel affiliate program management.
Q: Which verticals perform the best with Perform[cb]?
A: Our team has extensive experience scaling and optimizing campaigns across a diverse set of key verticals, including but not limited to:
- Downloads and Security Software
- Entertainment, Streaming, and Lifestyle
- Finance and Fintech
- Beauty, Health, and Wellness
- Electronics and Gaming
- Apparel and Accessories
- Subscription Services
- Grocery and Alcohol Delivery
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: A popular finance marketer seeking to acquire qualified consumers through valuable, long-term partnerships turned to Perform[cb]‘s Outcome Engine team for assistance. We established a strong foundation with the fintech marketer, emphasizing compliance transparency, open communication, data-driven feedback, and strategic optimizations. Through collaborative A/B testing of landing pages, product bundles, pricing, payouts, and sub-ID tracking, we leveraged insights to optimize performance across top channels. Our recruitment of high-quality partners and streamlined creative reviews by our in-house compliance team further expedited the campaign launch process.
The campaign surpassed its consumer enrollment goal, achieving a remarkable 74% increase in enrollments during the first quarter. The success continued, with an impressive 355% increase in revenue and a 274% increase in enrollments year-over-year.
Check out the full case study here!
Q: What’s something unique about Perform[cb]?
A: Our commitment to delivering impressive ROI, developing cutting-edge technology, and fostering a vibrant culture sets us apart. One of our standout features is our Outcome Engine, a world-leading full-funnel digital customer generation tool kit. Powered by our patented customer acquisition platform (CAP), the Outcome Engine revolutionizes growth by integrating AI technology, expert services, and a curated partner marketplace.
Our CAP secures all campaigns with 24/7 compliance and the anti-fraud software, PerformSHIELD. This powerful tool proactively and continuously protects brands from suspicious activity, providing them with peace of mind and maintaining their brand integrity.
Q: Any industry trends or insights to share with brands?
A: The future of outcome-based marketing is likely to be shaped by several key factors. Technological advancements and data analytics will be pivotal. The ability to gather and analyze vast amounts of data empowers marketers to make informed decisions, optimize campaigns, and deliver personalized experiences to targeted audiences. The impact of AI and machine learning technologies is already profound as we’re seeing within our own platform capabilities, facilitating efficient targeting, automation, and performance optimization.
We have also witnessed a rise in influencer partnerships, emphasis on transparency and compliance, focus on personalization and segmentation, and diversification of programs with niche partners. These trends provide valuable insights for brands seeking to optimize their strategies and succeed in a dynamic marketplace.
At Perform[cb], we remain committed to ongoing investment in research and development, staying ahead of industry trends, and adapting strategies to meet our clients’ evolving needs.
TUNE customers who would like to work with Perform[cb] can request an introduction directly in the TUNE Marketplace.
Questions? Click here to chat with one of our experts.
Author
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.
