Our Favorite Industry Articles and Content from Every Month of 2022 

Like any good sales team, we like to stay on top of industry goings-on here at TUNE. We’re constantly sharing news and views across TUNE Slack channels, opening up the floor to insightful, entertaining, or just plain funny conversations. On top of keeping our teams informed, it’s a great way to feel more connected when everyone’s remote — if you can’t chat by a real water cooler, a digital one will do. 

In the spirit of encouraging similar discussions, here are the articles and content pieces that got the most engagement internally at TUNE in 2022. 

1. January: Beginning of the year, Shopify came out with their Future of Commerce Trend Report (download)

2. February: Everyone saw the Coinbase QR code commercial during the Super Bowl and Branch broke down the campaign execution

3. March: Martech Record did a first-of-its-kind webinar where brands pitch content publishers live during the webinar

4. April: Adjust came out with a beefy 66 page report on 2022 mobile app trends (download)

5. May: TikTok announced its first ad product to offer a revenue share with creators

6. June: AppsFlyer came out with the first mobile app benchmarking report in June 2022 and has been updating it semi-consistently since

7. July: Recurly released a detailed State of Subscriptions report that breaks down trends for B2B and B2C subscription businesses

8. August: TUNE partnered with PerformanceIn on the release of our Ultimate Guide to Mobile Partner Marketing

9. September: Mobile attribution provider Kochava was sued by the FTC for selling geolocation data
   • Kochava had a subsequent response to the suit  

10. October: The TUNE team loved the creativity of Outback’s “Steak It To The House” NIL campaign

11. November: Twitter thread on the GTM strategy the viral sensation Gas App used to become the #1 app in the app store for a short time and generated 30,000 new users per HOUR 

12. December: Big news came out that Google will work with FMTC to start distributing coupon codes in SERPs  

We’re excited to see what 2023 has in store for our industry and the people who make it possible, and to share some big news of our own. Happy reading! 

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Before you go, make sure to download The Ultimate Guide to Mobile Partner Marketing — a must-read for anyone who works with mobile marketing campaigns and performance-based partnerships.