Acquisition & Engagement

App Developer Conversations: The Best Acquisition Channels in a Non-Incentivized World

Becky Doles

During this week’s App Developer Conversation with Robi Ganguly of Apptentive and Ryan Morel of PlacePlay, we talked about Apple’s reported latest crackdown on incentivized installs, though disputed by TapJoy in their blog. In this segment, we discuss other acquisition channels that app marketers can use to gain downloads profitably in a non-incentivized world.

Also check out the other segments from this week: Crackdown on incentivized installs means acquisition is harder.

Ian Sefferman: Ian is CEO of MobileDevHQ. He loves F1, college sports, Detroit, and his dog, Darwin.
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Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

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